Our Team
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Meet The Team


Michael Williams | CEO

Michael was born and raised in Central Florida and is proud to call this beautiful place his home. Michael and his friends spend most weekdays on the lakes behind the boat riding and chasing their dreams of becoming professional wakeboarders. Now, with passion and pursuit to innovate the way watersports are engaged within local communities and guests from afar.


Michael has always been an avid watersports enthusiast with a passion for anything on the water. With over 8 years of experience in the boating industry and 3000 hours behind the helms of wakeboard boats, it’s safe to say he knows almost all the ins and outs of his favorite boat and the Florida waterways. No need to worry if it’s your first time trying to learn, Michael is a National and World Champion Wakeboarder that has the knowledge and abilities to get you up on any board for the first time. He has decided to chase his dreams and continue to pass on his passion for watersports and share his favorite weekend getaway spots with his company Coastal Wake.


Blake Jones | Head of Operations

Blake was born and raised in Virginia and grew up on Smith Mountain Lake. He has always had a passion for watersports and spending time on the water. Blake has been wakeboarding for eleven years and coaching others for eight years. His career in riding has consisted of a 2nd place in Worlds and winning multiple Regional competitions. He ran the Smith Mountain Wake Shop back home and was tasked with leading the sales team, coaching and giving lessons on the water, and managing inventory at the board shop. Chasing his passion for watersports, he moved to Orlando in 2020. Throughout the past years in Orlando, he has advanced his riding and continues to compete on the World Tour.


With thousands of hours spent driving and riding behind wake boats, Blake’s expertise is top-tier and ready to fulfill your expectations on the water. He is passionate about delivering exceptional customer experiences for all guests onboard. Blake has a proven track record in managing operational workflows, meticulously taking care of a fleet of boats, and crafting an environment that promotes safety while delivering the best of what a Coastal Wake experience has to offer.


Ashton Coker | Chief Marketing Officer

Ashton has grown up in the Central Florida area and has been friends with Michael for over 10 years. Growing up on the water, Ashton became intensely involved in the wakeboarding community and has traveled the world and competed in wakeboarding since 2015. Ashton has competed alongside Michael in both the National and World championships and his highest accolade is competing for Team USA in the IWWF World Championships in Abu Dhabi.


Ashton began filming in high school and has continued to pursue his passion and education for cinematography and wakeboarding together. As a Certified Remote Pilot, Ashton holds an FAA Part 107 Commercial License and actively uses it while capturing experiences on our charters. Ashton is also skilled in steady-cam videography and photography, ensuring your amazing memories will be professionally captured and ready to take home digitally.

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