Our Team
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Meet The Team


Michael Williams | CEO

Michael was born and raised in Central Florida and is proud to call this beautiful place his home. Michael and his friends spend most weekdays on the lakes behind the boat riding and chasing their dreams of becoming professional wakeboarders. On the weekends they often head over to New Smyrna Beach either miles offshore fishing, kiteboarding, or finding waves to surf over at the inlet.


Michael has always been an avid watersports enthusiast with a passion for anything on the water. With over 8 years of experience in the boating industry and 3000 hours behind the helms of wakeboard boats, it’s safe to say he knows almost all the ins and outs of his favorite boat and the Florida waterways. No need to worry if it’s your first time trying to learn, Michael is a National and World Champion Wakeboarder that has the knowledge and abilities to get you up on any board for the first time. He has decided to chase his dreams and continue to pass on his passion for watersports and share his favorite weekend getaway spots with his company Coastal Wake.


Ashton Coker | Chief Marketing Officer

Ashton has grown up in the Central Florida area and has been friends with Michael for over 10 years. The two have always wanted to start a business together and follow in the footsteps of their parents.


Growing up on the water, Ashton became intensely involved in the wakeboarding community and has traveled the world chasing his aspirations of wakeboarding since 2015. Ashton has competed alongside Michael in both the National and World championships and his highest accolade is competing for Team USA in the IWWF World Championships in Abu Dhabi.


Ashton began filming in high school and has continued to pursue his passion and education for cinematography and wakeboarding together. As a Certified Remote Pilot, Ashton holds an FAA Part 107 Commercial License and actively uses it while capturing experiences on our charters. Ashton is also skilled in steady-cam videography and photography, ensuring your amazing memories will be professionally captured and ready to take home digitally.

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